Meet Amy Nelli: From Blue
Cross Forms to Rock Enrollment
Meet Amy—an unstoppable force in the world of employee benefits, with a career story that shows her care for overall employee well-being. Her journey began in Birmingham, AL, fresh out of Ole Miss business school, where she landed her first job as a recruiter at Just for Feet.
At Just for Feet, Amy found herself knee-deep in paperwork, filling out stacks of Blue Cross Blue Shield forms with a sense of urgency that would become all too familiar. But despite the hustle that is your first job out of school, Amy discovered her experiences during the grand openings at Just for Feet would have an impact on her career.
From there, Amy's career took off. She joined the well-respected firm, Cobbs-Allen, where she crafted her leadership skills and earned her recognition as one of the top 40 under 40 in Alabama. As she continued to learn and advance, Amy was given the opportunity to take over the benefits division there. Amy's commitment to making a difference in the lives of employees and employers alike only deepened.
But as the Affordable Care Act loomed large and Amy felt she was knee-deep in regulation, she was ready for a change. The demands of regulatory compliance, coupled with personal loss and the challenges of raising three little girls, left her feeling burned out.
Enter the world of startups—a whirlwind of excitement, uncertainty, and a lot of long nights. With a few like-minded industry friends, Amy launched her first venture into employee engagement and benefits administration, leveraging her passion for technology to make a difference in the industry she loved.
This journey is not always smooth. Like any startup, there are challenges and setbacks along the way. But from the adversity and pivots emerged reinvention. Amy seized the opportunity to reclaim her vision, founding Rock Enrollment with a sense of purpose and drive.
Rock Enrollment isn't just another platform; it's a revolution—an uprise against the status quo of employee benefits. With a mission to turn HR into the hero of the organization, Amy and her team are changing HR and benefit norms, one enrollment at a time.
From elevating brand perception to fostering lasting relationships, Rock Enrollment is rewriting the rules of engagement in the world of employee benefits. With a focus on authenticity, empowerment, and genuine connection, Amy is leading the charge toward a brighter, more engaging future for HR, brokers, and business owners alike.
As Rock Enrollment continues to gain momentum and make waves in the industry, Amy's journey serves as a valuable source of knowledge for her team and herself. Learn more about Rock Enrollment by scheduling a call here: https://www.rockenrollment.com/#contact-us
